Construction Science and Management
THE ASK: Produce a video that highlights HBCUs, why their students are extremely valuable in the workforce, and inspires donors to give to a new scholarship fund.
THE IDEA: Use a stylized documentary approach to showcase the talent and experience of an exceptional student and her passionate professors at Tuskegee University.
THE RESULT: A two-video campaign which premiered at a national conference, after which their fundraising goal was exceeded.
